{"id":4246,"date":"2021-12-16T14:08:29","date_gmt":"2021-12-16T14:08:29","guid":{"rendered":"https:\/\/ekerdesign.com\/?p=4246"},"modified":"2021-12-17T09:43:23","modified_gmt":"2021-12-17T09:43:23","slug":"building-a-brand-for-the-future","status":"publish","type":"post","link":"https:\/\/ekergroup.dev07.dekodes.no\/ekerdesign\/news\/building-a-brand-for-the-future\/","title":{"rendered":"Building a brand for the future"},"content":{"rendered":"\n\n<div id=\"two-col-header-block_60c9df13c9530\" class=\"two-col-header-outer ts-load-responsive-bg grad-disable-dt grad-disable-tab grad-disable-mobile\"  id=\"ts6a48b501aa62c\" data-ts-bg-url-l=\"https:\/\/ekergroup.dev07.dekodes.no\/content\/uploads\/sites\/2\/2021\/12\/www-ekerdesign-NL-Des-141221-3-scaled.jpg\" data-ts-bg-url-md=\"https:\/\/ekergroup.dev07.dekodes.no\/content\/uploads\/sites\/2\/2021\/12\/www-ekerdesign-NL-Des-141221-3-768x473.jpg\" data-ts-bg-url-sm=\"https:\/\/ekergroup.dev07.dekodes.no\/content\/uploads\/sites\/2\/2021\/12\/www-ekerdesign-NL-Des-141221-3-500x625.jpg\"  >\n\t<div class=\"two-col-header-inner\">\n\n\t\t<div class=\"content-wrapper\">\n\t\t\t<div class=\"content-column-left right-col-empty\">\n\t\t\t\t<div class=\"content\" data-title-size=\"ts-text-default\" data-subtitle-size=\"ts-text-default\">\n\n\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"content-column-right\">\n\t\t\t\t<div class=\"content\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div> <!-- End Inner Div -->\n\n\t\t<style type=\"text\/css\">\n\t\t#two-col-header-block_60c9df13c9530 {\n\t\t\tbackground-color: #FFFFFF;margin-bottom: 80px !important;\t\t\tbackground-position: 30% 27%;background-size: cover;background-repeat: no-repeat;\n\t\t}\n\n\t\t#two-col-header-block_60c9df13c9530 .two-col-header-inner {\n\t\t\tmin-height: 700px;display: flex;flex-wrap: wrap;\t\t}\n\n\n\t\t#two-col-header-block_60c9df13c9530  .two-col-header-inner .content-column-left .header-title {\n\t\t\t\ttext-transform: uppercase;\t\t\t}\n\n\t\t#two-col-header-block_60c9df13c9530  .two-col-header-inner .content-column-left .header-subtitle {\n\t\t\ttext-transform: uppercase;\t\t}\n\n\t\t#two-col-header-block_60c9df13c9530  .two-col-header-inner .content .cta-btn {\n\t\t\tcolor: #ffffff;background-color: #e90c2c;\t\t}\n\n\t\t#two-col-header-block_60c9df13c9530  .two-col-header-inner .content .cta-btn:hover {\n\t\t\tcolor: #ffffff;background-color: #000000;\t\t}\n\n\t\t\t\t@media (max-width: 1024px){\n\t\t\t#two-col-header-block_60c9df13c9530 {\n\t\t\t\t\t\t\t\tbackground-position: center center;\t\t\t}\n\n\t\t\t#two-col-header-block_60c9df13c9530 .two-col-header-inner {\n\t\t\t\tdisplay: flex;flex-wrap: wrap;\t\t\t}\n\n\t\t\t#two-col-header-block_60c9df13c9530 .two-col-header-inner .content-column-left .header-title {\n\t\t\t\t\t\t\t}\n\n\t\t\t#two-col-header-block_60c9df13c9530 .two-col-header-inner .content-column-left .header-subtitle {\n\t\t\t\t\t\t\t}\n\t\t}\n\n\t\t\t\t@media (max-width: 500px){\n\t\t\t#two-col-header-block_60c9df13c9530 {\n\t\t\t\t\t\t\t\tbackground-position: center center;\t\t\t}\n\n\t\t\t#two-col-header-block_60c9df13c9530 .two-col-header-inner {\n\t\t\t\tmin-height: 400px;display: flex;flex-wrap: wrap;\t\t\t}\n\n\t\t\t#two-col-header-block_60c9df13c9530 .two-col-header-inner .content-column-left .header-title {\n\t\t\t\t\t\t\t}\n\n\t\t\t#two-col-header-block_60c9df13c9530 .two-col-header-inner .content-column-left .header-subtitle {\n\t\t\t\t\t\t\t}\n\t\t}\n\t<\/style>\n<\/div>\n\n\n\n<div id=\"post-career-layout-block_61bb3ce292b6a\" class=\"post-career-layout-outer\">\n\t<div class=\"post-career-layout-inner\">\n\n\t\t<div class=\"post-career-layout-top\">\n\t\t\t<div class=\"career-post-title-wrapper\">\n\t\t\t\t<h1 class=\"career-post-title ts-title-s\"><h1><span class=\"ts-title-m\">BUILDING <strong>A BRAND FOR THE FUTURE<\/strong><\/span><\/h1>\n<\/h1>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"career-post-apply-wrapper\">\n\t\t\t\t<!-- Reusable btn here -->\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<div class=\"post-career-layout-bot\">\n\t\t\t<div class=\"career-post-content\">\n\t\t\t\t\n\n<h3 class=\"is-style-ts-title-xs\"><strong>Passion<\/strong> powers <strong>Progress<\/strong><\/h3>\n\n\n\n<p>Eker Group wanted to reposition and unite the Eker Group companies. As part of this work, we have rebranded the Eker companies and created a common tone of voice across the platforms.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe loading=\"lazy\" title=\"Eker Brand ID\" src=\"https:\/\/player.vimeo.com\/video\/657434066?h=3426baec39&amp;dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<p>After a period of strategic work and development, we are now very happy to finally be able to show more of our new and updated visual identity which includes a new logo, colors, typography, image style, layout and much much more.<\/p>\n\n\n\n<p>In the video you see some of the essential parts that ultimately make up our new brand ID. The visual identity unites all the group&#8217;s sister companies, all of which have a future-oriented mindset and high energy, but not least as a trusted partner with a broad field of application.<\/p>\n\n\n\n<p>We are expanding and it was time for all our companies to use more or less the same visual language &#8211; and we all share the same principle: <strong>Passion<\/strong> powers <strong>Progress<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"630\" src=\"https:\/\/ekergroup.dev07.dekodes.no\/ekerdesign\/wp-content\/uploads\/2021\/12\/www-ekerdesign-NL-Des-141221-4-1024x630.jpg\" alt=\"www-ekerdesign-NL-Des-141221-4\" class=\"wp-image-4253\" srcset=\"https:\/\/ekergroup.dev07.dekodes.no\/content\/uploads\/sites\/2\/2021\/12\/www-ekerdesign-NL-Des-141221-4-1024x630.jpg 1024w, https:\/\/ekergroup.dev07.dekodes.no\/content\/uploads\/sites\/2\/2021\/12\/www-ekerdesign-NL-Des-141221-4-300x185.jpg 300w, https:\/\/ekergroup.dev07.dekodes.no\/content\/uploads\/sites\/2\/2021\/12\/www-ekerdesign-NL-Des-141221-4-768x473.jpg 768w, https:\/\/ekergroup.dev07.dekodes.no\/content\/uploads\/sites\/2\/2021\/12\/www-ekerdesign-NL-Des-141221-4-1536x945.jpg 1536w, https:\/\/ekergroup.dev07.dekodes.no\/content\/uploads\/sites\/2\/2021\/12\/www-ekerdesign-NL-Des-141221-4-2048x1260.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>At the core we at EKER are powered by the progress in the industrial design solutions. We have passion for quality and problem solving.<\/p>\n\n\n\n<p>We wanted our logo to reflect our thorough design process and it serves as a seal of quality for our solutions. \u00abThis is Eker made\u00bb.<\/p>\n\n\n\n<p>During the work, among other, new websites have been produced for <a href=\"https:\/\/ekerperformance.com\">Eker Performance<\/a>, <a href=\"https:\/\/ekergroup.dev07.dekodes.no\/epiguard\">EpiGuard<\/a>, <a href=\"https:\/\/hydrolift.com\">Hydrolift<\/a>, <a href=\"https:\/\/hydroliftsmartcityferries.com\">Hyke<\/a>, Eker Design, and <a href=\"https:\/\/ekergroup.dev07.dekodes.no\">Eker Group<\/a>. <\/p>\n\n\n\n<p>&#8220;<em>It&#8217;s the challenge that triggers us. There&#8217;s great pleasure in knowing the complexity of a job, and then presenting it in a functional Scandinavian design style. We love to get our hands dirty!<\/em>&#8220;<br>&#8211; B\u00e5rd Eker<\/p>\n\n\n\n<p>The work with the new Brand ID has been done in collaboration with <a href=\"https:\/\/anti.as\">ANTI<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"630\" src=\"https:\/\/ekergroup.dev07.dekodes.no\/ekerdesign\/wp-content\/uploads\/2021\/12\/www-ekerdesign-NL-Des-141221-5-1-1024x630.jpg\" alt=\"www-ekerdesign-NL-Des-141221-5\" class=\"wp-image-4254\" srcset=\"https:\/\/ekergroup.dev07.dekodes.no\/content\/uploads\/sites\/2\/2021\/12\/www-ekerdesign-NL-Des-141221-5-1-1024x630.jpg 1024w, https:\/\/ekergroup.dev07.dekodes.no\/content\/uploads\/sites\/2\/2021\/12\/www-ekerdesign-NL-Des-141221-5-1-300x185.jpg 300w, https:\/\/ekergroup.dev07.dekodes.no\/content\/uploads\/sites\/2\/2021\/12\/www-ekerdesign-NL-Des-141221-5-1-768x473.jpg 768w, https:\/\/ekergroup.dev07.dekodes.no\/content\/uploads\/sites\/2\/2021\/12\/www-ekerdesign-NL-Des-141221-5-1-1536x945.jpg 1536w, https:\/\/ekergroup.dev07.dekodes.no\/content\/uploads\/sites\/2\/2021\/12\/www-ekerdesign-NL-Des-141221-5-1-2048x1260.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t<\/div> <!-- End Inner Div -->\n\n\t\t<style type=\"text\/css\">\n\t\t#post-career-layout-block_61bb3ce292b6a {\n\t\t\tbackground-color: #FFFFFF;\t\t}\n\n\t\t#post-career-layout-block_61bb3ce292b6a .post-career-layout-inner {\n\t\t\tdisplay: flex;flex-wrap: wrap;\t\t}\n\n\t\t#post-career-layout-block_61bb3ce292b6a  .post-career-layout-inner .career-post-content {\n\t\t\t\t}\n\n\t\t#post-career-layout-block_61bb3ce292b6a  .career-post-apply-wrapper .cta-btn {\n\t\t\tcolor: #ffffff;background-color: #e90c2c;\t\t}\n\n\t\t#post-career-layout-block_61bb3ce292b6a  .career-post-apply-wrapper .cta-btn:hover {\n\t\t\tcolor: #ffffff;background-color: #000000;\t\t}\n\n\t\t\t\t@media (max-width: 1024px){\n\t\t\t#post-career-layout-block_61bb3ce292b6a {\n\t\t\t\t\t\t\t}\n\n\t\t\t#post-career-layout-block_61bb3ce292b6a .post-career-layout-inner {\n\t\t\t\tdisplay: flex;flex-wrap: wrap;\t\t\t}\n\t\t}\n\n\t\t\t\t@media (max-width: 500px){\n\t\t\t#post-career-layout-block_61bb3ce292b6a {\n\t\t\t\t\t\t\t}\n\n\t\t\t#post-career-layout-block_61bb3ce292b6a .post-career-layout-inner {\n\t\t\t\tdisplay: flex;flex-wrap: wrap;\t\t\t}\n\t\t}\n\n\t<\/style>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>After a period of strategic work and development, we are now very happy to finally be able to show more of our new and updated visual identity which includes a new logo, colors, typography, image style, layout and much much more.<\/p>\n","protected":false},"author":2,"featured_media":4252,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":""},"categories":[3],"tags":[2],"acf":[],"_links":{"self":[{"href":"https:\/\/ekergroup.dev07.dekodes.no\/ekerdesign\/wp-json\/wp\/v2\/posts\/4246"}],"collection":[{"href":"https:\/\/ekergroup.dev07.dekodes.no\/ekerdesign\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ekergroup.dev07.dekodes.no\/ekerdesign\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ekergroup.dev07.dekodes.no\/ekerdesign\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ekergroup.dev07.dekodes.no\/ekerdesign\/wp-json\/wp\/v2\/comments?post=4246"}],"version-history":[{"count":0,"href":"https:\/\/ekergroup.dev07.dekodes.no\/ekerdesign\/wp-json\/wp\/v2\/posts\/4246\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ekergroup.dev07.dekodes.no\/ekerdesign\/wp-json\/wp\/v2\/media\/4252"}],"wp:attachment":[{"href":"https:\/\/ekergroup.dev07.dekodes.no\/ekerdesign\/wp-json\/wp\/v2\/media?parent=4246"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ekergroup.dev07.dekodes.no\/ekerdesign\/wp-json\/wp\/v2\/categories?post=4246"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ekergroup.dev07.dekodes.no\/ekerdesign\/wp-json\/wp\/v2\/tags?post=4246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}